课程背景

  CFO EVA,LIFO,FIFO,do these professional terms of accounting and finance still seem like a foreign language to you?Can you eliminate the mystery behind the numbers of the financial statements?Or,how would you utilize those financial concepts to become a greater asset to your company?

  As a business executive,you experience the tide of global change in ways few others do.And you know that to manage this tide,which will only intensify in the years ahead,you need a foundation that is at once timeless and flexible.Higher position means greater responsibility where understanding and talking the language of finance becomes a significant part of the job,executives at all levels need to be adequately equipped.

Finance for \nNon-financial Executives

  Finance and Accounting for the Non-Financial Manager teaches the basics of financial reports,as well as the fundamentals of business valuation and the creation of shareholder value.The course begins by describing the accounting process and the creation of financial statement,meanwhile,reveals the company’s operation and finance truth behind the data.Once knowing how to read financial statements will be invaluable throughout your career,in analyzing business opportunities,assessing financial risks,communicating your ideas to others,and dealing with the real business situations.

课程收益

  Breakthrough the language of finance

  Understanding the basic accounting model and its limitations

  Analyzing and interpreting financial statements within the context of industry analysis and macroeconomic fundamentals

  Mastering forecasting techniques

  Providing rigorous tools and approaches to measure the effectiveness of your expenditures

  Clarifying financial statements and their relationship to strategic decisions

  Communicating more effectively with financial managers and accountants

  Understanding different valuation techniques and respective benchmarks

课程对象

  General Managers,Directors,Experienced Managers

  Vice President and Top Executives in all respective

  Business Managers,Department Heads&Managers

  Sales&Marketing Managers

  Accountants,Corporate Treasury Managers

  Investment Professionals

  Any staff with a non-financial background looking to learn the fundamentals of finance

课程大纲

Finance Fundamental

Management Application

  -Introduction to the Course

  -The role of the finance function

  -Working with the finance teams

  -How companies succeed on finance?

  -Accounting InformationThe Language of Business

  -What is financial accounting?

  -Why Financial Accounting is necessary?

  -Some process,terminology and concepts

  -Learn how financial data is generated and reported

  -Users and interpretation of Financial Statements

  -Managers and Financial Statements

  -The concept of shareholder value

  -Demystifying Financial Statements

  -Components of Financial Reports:balance sheet and P&L

  -Use financial data to evaluate the performance of department,organization,or division

  -Understand how accountants measure income,and show how it is related to a balance sheet

  -Cost of goods sold

  -The accrual concept and timing adjustments

  -Financial statements:graphical balance sheet simulation

  -Revisit the Income Statement and Balance sheet in a financial perspective

  -Cash Flow Statement,Distinguishing income from cash flow

  -The shortcomings of accounting

  -Implications of Revenue Recognition

  -Know effects of fair value measurement on financial statement

  -Analysis of Financial StatementWhere do you find useful information?

  -Qualitative Characteristics of financial Information

  -Locate and use sources of information about business performance

  -How accounting information assists in decision making

  -Linking decisions to financial metrics

  -How to increase ROCE

  -Profitability ratios

  -Economic Value Added(EVA TM)

  -Financial Decision Making

  -Profitability,liquidity ratios

  -Managing working capital

  -Financial Leverage

  -Debt ratios

  -Measuring business risk

  -Cash management

  -Study of the Annual Report of a Listed Company

  -Case:analyzing and interpreting a listed companys annual report

  -Accounting Creates Value

  -Functions of management accounting

  -Management accounting compared to financial accounting

  -How the use of cost information defines its focus and form

  -Break-even analysis:ensuring fixed costs are covered

  -The costing principles and avoiding costing traps

  -The difference between traditional cost management systems and activity-based cost management systems

 

  -Budgeting and Forecasting:A Must in Pricing Effectively for Profit.Selecting the Best Costing Method and the Relevant Practical Pricing Theory

  -Budgeting and Forecasting:Two sides of the same process

  -Understanding the different steps involved in the process

  -How to minimize the risks in assessing the hypothesis underlying the performance

  -The cost information for pricing and product planning

  -Cost based pricing:a value-added approach

  -Customers:an outside in pricing

  -Competitors:predict their price

  -How to price effectively for profit,evaluating pricing methods

  -Case Study

  -Capital Investment Decision:Cash is King!

  -Cash flow forecasts as a planning tool

  -EBITDA,free cash flows

  -The analysis of return of capital employed,payback period,and discounted cash flow

  -Establishing cash flow forecasts

  -Calculating Net Present Values,IRR

  -Company Valuation:Risk and Corporate Characteristics

  -The fundamental tools of investment appraisal

  -The cost of capital and WACC,and how these are determined

  -The sensitivity analysis:how sensitive are key decision to potential changes in circumstances

  -Approaches to valuation

  -Capital Markets,Investment Banking and Financial Instruments:How to Face Your Long-term Financing Issues and More?

  -An introduction to capital markets

  -Different forms of financing(long term,short term)

  -Debt versus Equity

  -Gearing and beta factors

  -Capital Asset Pricing Models

  -Tax shields

  -Investing in China through Mergers or Acquisitions:Financial Business Practices and Managing the Related Risks

  -An Overview of the M&A market in China

  -Understanding the valuation gap between sellers and buyers

  -Understanding the structuring gap by the buyer

  -Understanding the negotiation gap between sellers and buyers

  -Understanding the execution gap

  -Understanding the challenges of the integration gap

  -Taking into account the Human dimension of any merger or acquisition

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